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Are International TV Markets Headed for a ‘Virtual, In-Person Hybrid Scheme?’

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variety.com

Will Thorne Staff WriterBuyers and distributors around the globe are braced for plenty more living room Zoom sessions, as the question of when international TV markets will return to in-person affairs remains very much up in the air.However, when executives are able to press the flesh, so to speak, once more, organizers might have to re-think their agendas.“I think we’re going to need to change the schedules to fit in a lot more time for socializing.

Nothing replaces that when you’re all together,” says Lisa Honig, Fremantle’s SEVP of television & digital distribution for North America, only half-jokingly.The lack of a stable calendar of in-person markets has meant that distributors have had to adapt to “a 12 month continuous cycle” of.

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