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‘Apple’ logo of tech giant has been named most memorable of all time by consumers

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Daily Star's biggest headlines straight to your inbox!The simple ‘Apple’ logo of the tech giant has been named the most memorable of all time by consumers.A study of 2,000 adults also found Amazon’s A-Z motif is now more recognisable than the golden arches of McDonald’s, and even Coca-Cola’s classic script logo.Nike, eBay and Google all made the top 10 along with Adidas, Cadbury and the BBC.Luxury car brand Audi was sixth in the rankings, with their four interlocking rings being deemed more memorable than the next highest-placed carmaker, BMW (11th).Other highly placed logos included those of Shell, Twitter - and Playboy.It also emerged the recognisability of a logo could influence the spending of consumers, as more than a quarter of adults.

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