Anthony Joshua is set to lend a helping hand to those that need it the most within the fitness industry. The two-time unified heavyweight champion of the world is launching Lucozade Sport’s new ‘Keep Us Moving’ fund.
An initial chunk of £100,000 will see qualified trainers paid for their services in the form of online sessions - which will in turn be offered to the public for free.
The Experts will be given the opportunity to host online classes via the social channels of Lucozade Sport, in a bid to keep people active, and coaches, instructors and personal trainers earning during the uncertain period.
The initiative is a new brand of Lucozade Sport’s Made To Move platform, which has invested £30m to help inspire the public to stay active.
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