Angelina Jolie announces surprise business venture

msn.com:

Girl, Interrupted actor is approaching the fashion industry with a focus on the consumer. Under the rather vague model, the consumer will be invited to play the role of the designer and collaborate with tailors, pattern makers and artisans to create unique fashion statements. “Why simply buy the design of another person, when you can create yourself?” Jolie wrote on her personal Instagram page, announcing the launch of the new account @atelierjolieofficial. “We can all collect, appreciate and be influenced by the designs of others.

But the highest form of self-expression — and I believe the most fun — is to create for ourselves,” she wrote in the manifesto for the new venture.

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