Atelier Jolie, a fashion-focussed initiative with a difference. And now, Jolie has revealed that her first partnership under the new label will be with Chloé.
Jolie and Chloé's current creative director Gabriela Hearst have co-designed a capsule, which will be presented alongside the spring/summer 2024 collection in October (a collection which is rumoured to be Hearst's last for the house).
Although imagery of the capsule is being kept under wraps until then, the house has revealed that there will be plenty of eveningwear in "fluid silhouettes" on offer, much of it inspired by Jolie's red-carpet style.
In-keeping with the mission of Atelier Jolie, which is aiming to democratise the fashion industry and shine a light on those behind the scenes, parts of the collection will showcase the work of artisans from a Fair Trade enterprise, and will spotlight female-led social enterprises.
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