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Alibaba Pictures to Focus on Original Content Production, Unveils Surprise Works Unit
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variety.comRebecca Davis editorAlibaba Pictures has launched a new in-house film studio modeled on A24 and called “Surprise Works.” The company announced a large line-up of upcoming local projects, which it says herald a strategic shift more firmly towards original content production.In the past, Alibaba Pictures cast itself in more of a complementary than primary role in local production, acting frequently as a joint financier and distributor.
It is now seeking to focus more squarely on becoming a strong, standalone player in the original content space, creating works that it can then connect to the larger Alibaba group’s vast e-commerce ecosystem.“In the future, we will strive to achieve diversified content… and create more high-quality works.
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