Aldi fans praise 'fantastic' Christmas advert 2024 as beloved character returns

dailyrecord.co.uk:

Aldi's cherished Christmas character, Kevin the Carrot, is making a return for his ninth year in a row in the supermarket's holiday advert.This year, Kevin is tasked with saving the Spirit of Christmas from the wicked Humbugs, who have cast a gloomy spell over a festive village.Santa Claus enlists Kevin and his wife Katie to infiltrate the Humbug Headquarters, outwit the villainous Dr Humbug and her underlings and recover the stolen Spirit of Christmas.As they manoeuvre through dangerous obstacles and traps, Kevin and Katie aim to teach the Humbugs that "Christmas is better when goodwill is returned." Jemma Townsend, Aldi UK's Marketing Director, remarked: "Would it even be Christmas without Kevin the Carrot on our screens?

We're delighted to bring back everyone's favourite carrot for a ninth year to help the nation get into the Christmas spirit."Kyrsten Halley, Marketing Director at Aldi UK, added: "While the ad is packed with the light-hearted entertainment our shoppers have come to know and love, the message behind the campaign is a more serious one - we want to make sure everyone can have the best Christmas possible.

It's why we have a big focus on quality this Christmas, while making sure our prices continue to be unbeatable."In previous years, Kevin the Carrot has paid homage to the 1998 World Cup, visited William Conker's magical Christmas factory and embarked on a midnight train journey inspired by the Orient Express, according to the Mirror.Aldi's Kevin the Carrot merchandise, including Christmas decorations, soft toys, and plastic figurines, has consistently flown off the shelves due to its immense popularity.In the latest advert, Kevin and his wife Katie embark on a daring mission to rescue the Spirit of