This year's John Lewis Christmas advert is all about the beautiful bond between two sisters. A stark contrast to 2023's star, Snapper Venus flytrap, the department store has decided to keep it simple and focus on the relationship between family.
Leaving viewers emotional, the highly-anticipated advert - which follows on from the release of Lidl and M&S' adverts - is heartwarming yet simple.
It begins with Sally rushing into the department store in a frantic search for the perfect gift for her sister. As she sifts through a rack of dresses, she falls into a whirlwind of memories of their life together, in a style that resembles The Lion, the Witch and the Wardrobe.
She navigates through various rooms in her childhood home and special places, searching for the perfect present within her memories.
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