Coronavirus audience pandemic 2020 Press advertisers

Advertisers Press For Fall Upfront Sales As TV’s $20 Billion Market Falls Apart

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variety.com

By Brian Steinberg Senior TV Editor Each year the nation’s largest TV networks try to sell billions of dollars in advertising time in the sales blitz known as the upfront.

In 2020, the process is fast becoming an “un-front.” Advertisers and their media agencies in a normal cycle negotiate a dizzying array of deals, schedules and audience guarantees with the big media conglomerates over a period of about two months, usually starting a few weeks after the end of the traditional broadcast TV season in late May.

But the effects of the coronavirus pandemic – which has halted production on most scripted TV programs while scuttling live TV sports  – is sure to slow the pace of advertising deals this year.

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