By Jill Goldsmith A+E Networks said Monday it has canceled its live upfront event scheduled for March 25 and instead will will hold its first Virtual Upfront, showcasing recent successes, programming, talent and plans for clients in presentations for clients starting the week of March 23.
A+E Networks’ Group President Paul Buccieri said invitations for the virtual presentations will go out to agencies beginning today. “Our sales force looks forward to bringing the A+E Networks’ Virtual Upfront Presentation directly to our clients in a new way.
We’re ready to showcase our portfolio of high-performing mega-brands, recapping some of the amazing success we’ve had in the last year, previewing upcoming shows we’re excited about, introducing our
Read more on deadline.com