Forget basic face masks - shoppers are opting for more expressive options The Vampire’s Wife has developed a steady trade in puff-shouldered, frill-sleeved dresses, seen on everyone from the Duchess of Cambridge to Alexa Chung to Killing Eve’s Villanelle.
But these days, there are plenty of dresses available to buy on the brand’s website. The one item that founder Susie Cave and her team can’t seem to keep in stock is a £35 silk face mask.
Trust a pandemic to make a must-have out of protective equipment. Masks - but probably not as you know them - have become the rare sales success story of the Covid-19 era, with fashion brands selling out of their premium masks as fast as they can produce them.
Read more on telegraph.co.uk