The influence of organic makeup has had a huge ripple effect on the beauty world. Over the past few years, we've seen a stream of new brands come out with labels like , , and —a sign of how far the clean movement has grown, considering these same products were once considered "crunchy" or relegated to a dusty bottom shelf.
It's partly because we're becoming more discerning and better informed about beauty. But it's also because of a handful of pioneering brands that have shown the rest of the industry exactly how it's done.While around terms like remain frustratingly vague, most experts agree that organic typically means ingredients in a product are USDA-certified food grade.
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