YouTube took its annual Brandcast pitchfest virtual this year, making the case for the enduring value of its platform amid a global pandemic that has forced many people into lockdown.
On Thursday morning, the Google-owned streamer sent personalized videos — dubbed Brandcast Delivered — to ad buyers that gave them a window into some of its most popular video categories, from comedy to food to sports to education to music.
The coronavirus has helped drive increases in viewing for many of those genres, the company explained. Food programming, for instance, has seen a 45 percent increase in viewership since last year as cooking from home has taken on new importance.
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