YouTube Says 120 Million-Plus U.S. Viewers Watched on Connected TVs in December
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variety.comTodd Spangler NY Digital EditorYouTube is again touting the living-room TV as the fastest-growing screen in its device matrix, angling to get more advertisers to spend money on the platform.In December 2020, more than 120 million Americans streamed YouTube and YouTube TV on their TVs — up over 20% from 100 million in March 2020, according to the Google-owned video giant.
That lift, driven by the COVID-19 pandemic, helped fuel YouTube’s $6.89 billion in ad revenue in the fourth quarter of 2020, up 46% year over year.Moreover, about one-fourth of YouTube’s logged-in connected-TV viewers last December watched YouTube and YouTube TV content almost exclusively (more than 90% of their total viewing) on TV screens.YouTube is pushing its CTV reach.
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