“You Can’t Rely On Global Streamers To Make Local Dramas”: Europe’s Pubcaster Chiefs Fight Back — Edinburgh TV Festival
deadline.com“We are the ones to rely on for drama.” That was the sentiment from Hannah Stjärne, CEO of Swedish public broadcaster SVT when addressing the impact of global SVOD services making original drama in Europe.
She was speaking on behalf of Europe’s public service media organizations during a panel session here at the Edinburgh TV Festival today.
Stjärne said recent developments in Europe showed audiences cannot rely on global streamers to consistently provide drama originals as they are vulnerable to broad strategic shifts away, whereas local public service media organizations can provide assurance in their content strategies.
Last year, HBO Max pulled back from production in much of Europe, including in the Nordics, as Warner Bros Discovery moved away from its international streaming originals strategy.
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