WWE and UFC to merge into $21.4 billion company
thefader.comWorld Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC) will merge into one company as part of a sale to Endeavor Group Holdings.
The new operation will be valued at $21.4 billion thanks to the UFC's $12.1 billion valuation and WWE's $9.3 billion. WWE Executive Chairman Vince McMahon will join the new "global live sports and entertainment company" in the same role.
Endeavor will have a controlling interest of 51% in the new company with existing WWE shareholders securing the remaining 49%. "Together, we will be a $21-plus billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity," McMahon said in a statement.
Earlier this year, reports emerged of a potential sale of WWE with Saudi Arabia's Public Investment Fund rumored as the lead contender (this was later denied).
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