‘Wicked’ Awesome $20M In Week’s Previews; ‘Gladiator II’ Storming Around $6M+ Thursday Night – Early Box Office Look
deadline.comEXCLUSIVE: From New York City to Kansas and onward to the City of Angels, mobs are going to the movies tonight as Universal’s long-awaited Wicked Part One and Paramount’s Gladiator IIsquare off for what is expected to be one of the year’s richest weekends.
To date, the biggest weekend for all titles YTD was July 26-28 per Comscore when Deadpool & Wolverine sent the entire marketplace to $285.3M.
Early figures tonight–not attributed to any studios because they stay mum until tomorrow AM– is that Wicked is casting an estimated spell of $8M tonight alone, however, if you count Monday’s Amazon promotion previews and last night’s fan premium format showings, that total preview tally flies to around $20M, I hear.
As we told you previously, we heard pre sales were around $30M, however, once there’s a must-see title for female moviegoers, they’ll definitely book a date to the cinema.
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