Why Video on Demand Data Won’t Be Public Any Time Soon
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hollywoodreporter.comWith COVID-19 crushing box office revenue in the United States, studios have made drastic moves to get their product in front of audiences.
What hasn’t followed is any real sense of how those films, whether released to streaming services or to on-demand portals, are performing among homebound viewers.
That may be changing as big players in the audience measurement business follow consumers to their couches. What’s unclear, however, is when — or even if — any of that data will make it out of executive suites.
Unlike box office tallies, which are available to the public every week, numbers for movies on streaming platforms and for rental or purchase on demand remain largely hidden from view.
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