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Why Turkish Dramas Are Conquering Hispanic Audiences in the U.S. on Univision (EXCLUSIVE)

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variety.com

Nick Vivarelli International CorrespondentAfter conquering eyeballs in the Middle East, Latin America and Europe, Turkish TV dramas are now reaping stellar ratings in the U.S.

on Spanish-language media giant Univision.And at its recent upfront Univision announced it’s set to serve up more of the often female-centric skeins known in Turkey as “dizi.”Since its U.S.

launch in February, Turkish romancer “Sefirin Kizi” (The Ambassador’s Daughter) known as “La Hija del Embajador” to Hispanic viewers – who account for 19% of the U.S.

population, or 63 million people – has now reached more than 9.2 million total monthly viewers, making Univision the No. 1 U.S.

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