Why Indie Film Distribution Is Becoming Harder Than Ever
variety.comNaman Ramachandran Top film executives from Europe and Asia convened at the Busan Asian Contents & Film Market to dissect the evolving landscape of cross-continental film distribution and sales, highlighting the growing importance of social media, the enduring significance of film festival awards and the delicate balance between established auteurs and emerging voices.
The panel, moderated by Katarzyna Siniarska of New Europe Film Sales, brought together industry veterans from Hong Kong, France, South Korea, Germany and mainland China to share insights on market trends and strategies in a post-pandemic world.
Felix Tsang of Hong Kong’s Golden Scene emphasized the importance of universal storytelling in acquiring international titles. “When we acquire art house films, especially non-English language territories, it’s very important for the film to have a very universal story,” Tsang said.
He cited the success of “Anatomy of a Fall” in Hong Kong, attributing it to the film’s relatability and innovative social media promotion. “We literally just posted the argument scene on social media,” Tsang revealed, discussing their marketing strategy for “Anatomy of a Fall.” “That conversation really generated a lot of comments.
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