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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy

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Todd Spangler NY Digital Editor This week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why did Warner Bros.

Discovery decide to change the name? HBO, after all, remains a solid-gold brand representing premium-quality original TV shows, going back decades, from “The Sopranos” and “Curb Your Enthusiasm” to “Game of Thrones” and “Succession.” Meanwhile, Max, as observers have pointed out, is a pretty generic name from a branding standpoint. (Note that the Twitter handle @Max belongs to Instacart co-founder Max Mullen, while on Instagram it’s held by hockey star Max Domi, a forward for the Dallas Stars.) Here are the two basic reasons Warner Bros.

Discovery chose to excise HBO from the HBO Max with the relaunch: SEE ALSO: Max Launch: All the TV Shows, Movies Coming to Expanded Streaming Service All the same, senior execs “heavily debated” the name change, Perrette revealed.

They did “look fairly briefly at various alternatives that could include Warner or include WB or could include the [HBO] brand,” he told reporters last month. “And we just felt like, that was sort of not necessary.

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