Where Paris Hilton is now - frozen eggs, lost loves and Nicole Richie feud
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mirror.co.ukBack in 2004 Paris Hilton was a big deal. She was loaded, hung around with Britney Spears and Lindsay Lohan and used the idea of being famous for being famous to transform herself from tabloid fodder into a global star.
And paving the way for her then-wardrobe organiser Kim Kardashian and hundreds of others, the savvy Hilton hotel heiress pioneered the idea of turning partying into profit.
Using her 'ditzy' persona and sex appeal, she launched perfumes and clothing stores, wrote books and endorsed fake tans, wines and everything in between. "She was the ultimate package that corporate America would want to make for itself as a marketing tool, but it was already made for them," said her former manager, Jason Moore, hailing her the
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