Where Networks Stand In News Ratings In 2024: Fox Gets Big Bounce, While MSNBC and CNN Look To Come Back From Post-Election Tune Out

deadline.com:

The past year, 2024, was supposed to be a big audience uplift for major cable news networks: A presidential election, with proven ratings getter Donald Trump as one of the major players.

While Fox News, MSNBC and CNN did see a rise in their ratings, the latter two networks saw a big post-election drop off as politics weary viewers tuned out after Trump’s victory and Vice President Kamala Harris’ loss.

The question for 2025 is whether those regular viewers come back after a bit of a break from burnout, as some executives expect, or if their habits turn to other sources, like ideologically friendly podcasts or digital streaming.

What’s more, the coming year will likely see major changes at MSNBC and CNN, as the former prepares to separate itself from the Comcast mothership, and the latter undergoes an overhaul to integrate CNN.com and digital video.