WarnerMedia Readies Ground in Asia for HBO Max, Expanded Local Production
variety.comPatrick Frater Asia Bureau ChiefWarnerMedia has made three more senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region.In the Singapore-based team, Mark Francis has been appointed group lead of production and development (scripted and unscripted) and Wee Shi Ming has been named lead of entertainment content acquisition for North Asia content.
They both report into Magdalene Ew, WarnerMedia’s head of content – entertainment for Southeast Asia, Taiwan and Hong Kong.In Mumbai, Saugata Mukherjee joins WarnerMedia as head of content – entertainment, India.
The newly-created role, like Ew, reports into Clement Schwebig, MD of India, Southeast Asia & Korea. The group has not yet set a launch date for HBO Max in Southeast Asia, but currently operates HBO Go as an interim service in eight markets in the region.
Recent upgrades to the service include the addition of all new Warner Bros. Pictures, which will stream on HBO GO following their 45-day exclusive theatrical window.Earlier this month, WarnerMedia said that Jason Monteiro will oversee HBO Go and the eventual launch of HBO Max in the region, building and leading a team of cross-functional executives.
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