Warner Bros. Research Alums Launch Maverix Insights Firm
variety.comCynthia Littleton Business Editor Three longtime Warner Bros. research executives have joined forces to launch Maverix, a research firm that taps proprietary data on consumer purchasing activity to study entertainment consumption in the context of a person’s broader lifestyle preferences.
Liz Huszarik spent 30 years with Warner Bros., serving as executive VP of media research and global insights for Warner Bros.
Domestic Television Distribution prior to leaving the company following its 2022 merger with Discovery Inc. Huszarik’s former colleagues, Alexia Raven and Kathleen Marinaccio, joined her about a year ago when they took the first steps to launch Maverix.
Huszarik’s goal was to create a next-generation research operation that can analyze a consumer’s entertainment choices in the context of other lifestyle and purchasing details.
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