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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Marketing Team Takes Reins on HBO Max Original Films, Terra Potts and Susannah Scott Promoted to EVP (EXCLUSIVE)
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variety.comMatt Donnelly Senior Film WriterWarner Bros. Pictures Group has reorganized its worldwide marketing team, Variety has learned exclusively.
The Josh Goldstine-led unit will also take the marketing lead on all films the studio will make for streamer HBO Max.Under the new structure, three integrated global teams will be created across an assigned slate of films, both those made for theaters and projects exclusive to streaming.
Titles will come from the picture group’s labels including Warner Bros., New Line Cinema, Warner Animation Group, and DC Films.The shuffle brings the promotion of Terra Potts and Susannah Scott, both named executive vice president of worldwide marketing, and a yet-to-be-named third leader.
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