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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery’s Zaslav Shows New Combative Streak, Tweaking Media Rivals

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variety.com

Brian Steinberg Senior TV Editor David Zaslav sounds tired of taking lumps. After months of cost cutting, write-downs, and getting pilloried among Hollywood natives for killing projects, the Warner Bros.

Discovery chief showed off some new truculence, making the case that while his newly-merged company has been having a tough time, so too were others. “‘Last year was a year of restructuring,” said Zaslav, during a call with investors Thursday. “This year will be a year of building.” Over the course of an hour, Zasalv and Gunnar Wiedenfels, Warner’s chief financial officer, made the case that their company was just as well-equipped as any of its rivals — perhaps even more so — to withstand a stormy era during which media companies are pressed to grow their streaming operations but maintain profitability.

Zaslav elbowed Netflix for releasing all of the episodes for a program’s cycle all at once; suggested that a move to launch new “Lord of the Rings” movies would take away some of the momentum that Amazon had enjoyed from its launch of a series based on the novels; and told listeners Warner Bros.

Discovery could launch an ad-supported streaming service without having to buy an outside asset, as Fox Corp. and Paramount Global had. “We can create a Tubi or a Pluto without having to buy anybody,” he boasted.

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