Warner Bros. Discovery Merges Theme Park, Studio Tour and Retail Groups Into One Division
variety.comTodd Spangler NY Digital Editor Warner Bros. Discovery is consolidating its Global Themed Entertainment licensing group — whose purview includes the Wizarding World of Harry Potter attractions at Universal’s theme parks — and Studio Tours & Retail group under one umbrella.
The new division, dubbed Warner Bros. Discovery Global Experiences, brings together the company’s worldwide studio tours, retail destinations, touring exhibitions and all location-based experiences based on its franchises including Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones and Friends.
The group “will be charged with strategically expanding the company’s fan-facing experiences and pursuing new businesses,” like those with Universal Destinations & Experiences and Warner Bros.
Studio Tours in Hollywood, London and Tokyo, the company said. Simon Robinson, COO of WBD Studios, will add leadership of Warner Bros.
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