Netflix Co-CEO Ted Sarandos Calls On All Streamers To Be Transparent With Viewership Data
deadline.comTed Sarandos, co-CEO of Netflix, is challenging his streaming competitors to be as “transparent” as his company is when it comes to publicizing what viewers are watching.
Touting Netflix’s next viewer report, due on Thursday, Sarandos said on Wednesday at the Fast Company Innovation Festival in New York City that “I don’t think we could be any more transparent than that,” and he added, “I’m hoping that the other folks in the business will follow suit on that.” Sarandos intimated that Netflix would look very good in a side-by-side comparison, because people will be able to see a “phenomenal” amount of daily Netflix viewership happening across the globe.
He said the viewership report will also demonstrate that “the biggest movies of the year are these movies that are made for Netflix and only playing on Netflix.” Thursday’s report will show 94 billion hours total of viewing in the first half of 2024, Sarandos said. “That’s a lot of time.” The top 4 are British-produced television shows, Sarandos said.
Fresh off a keynote address at RTS London, Sarandos arrived at the Fast Company festival with his company’s subscriber base and stock price at or near all-time highs following the introduction of a discounted ad-tier option for viewers.
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