Warner Bros Discovery Eyes Scripted Push After Hiring Ex-Showmax Exec As Nordics Content Chief
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deadline.comWarner Bros Discovery has a new content chief in the Nordics — a move that’s likely to see the U.S. giant returning to scripted originals in the region.
Former MultiChoice and Viacom exec Allan Sperling has been named Group Vice President, Programming, Networks and Streaming for the Nordic region, effective December 2.
He will be based on Stockholm from January onwards. This will put him in charge of strategic program planning and operations across WBD Nordics portfolios in Norway, Sweden, Denmark and Finland.
Notably, the Danish exec will oversee development of local Nordic productions for streamer Max, and tailor the content mix for local audiences.
Read more on deadline.com
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