Meet Ritchie Ordonez, The Exec Masterminding Prime Video’s Next Steps In Europe
deadline.comEXCLUSIVE: You might not have heard of Ritchie Ordonez, but she’s quietly become among the most important players in European streaming.
Earlier this year, as Amazon was making cuts across its entertainment businesses during a major round of international restructuring, Ordonez was named head of Prime Video EU Emerging — a cluster of countries Amazon had identified as the new growth drivers in Europe that would sit opposite a group of countries on the continent where Prime Video is a household name.
Internally, staff were told that investment was coming to Benelux, the CEE and the Nordics, with Africa and the Middle East the unfortunate hubs that would lose out as a result.
In her first interview since the move, Ordonez doesn’t comment on how the changes played out but instead outlines her vision for the Netherlands, the Nordic countries, Turkey and Poland — though she is essentially general manager of all European territories outside of the UK, Germany, Italy, France and Spain.
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