Elsa Keslassy International CorrespondentVivendi, the parent company of Canal Plus and Universal Music Group, has entered exclusive negotiations with Gruner + Jahr/Bertelsmann to acquire 100% of Prisma Media, a leading publishing group in France.“This acquisition would perfectly fit with Vivendi’s strategy as a leading media, content and communications group, complementing the scope of its existing activities,” said Vivendi in a release.
The company said the pact would also “offer interesting opportunities for cooperation within the Group and development of the high-quality Prisma Media publications.”Vivendi has ramped up its position in the publishing field in the last couple of years with the acquisition of the Editis, a prominent.
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