Virginia Chadwyck-Healey on where to buy eco-friendly classic knitwear
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telegraph.co.ukwoolly jumpers I have seen in a while. It also comes with wonderful humour; there’s talk of the “close-knit” community and “not pulling the wool over the consumer’s eyes” when it comes to supply chains.
We all want to get to know the brands we buy these days, we want to be part of “the journey”, and using this kind of marketing simply makes that more enjoyable.Enter Edzard van der Wyck, founder and CEO.
His experience since leaving the University of St Andrews spans film, fashion and now fatherhood – the latter proving the final catalyst to launch Sheep Inc in the same way many of us ponder the future for our children and grandchildren.With buoyant business acumen, Van der Wyck knows there is a fine line between tantalising us and turning.
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