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deadline.comViaplay Plans November 1 Launch Date For UK As Premier Sports Deal Closes Viaplay has confirmed the date for its launch in the UK: November 1.
It will offer two packages – a film- and series-focused option focused on Nordic storytelling, including Viaplay Originals and third-party shows, and a ‘Total’ package also including sports, priced at £3.99 ($4.50) and £14.99 ($17) per month, respectively.
The Total package will include Premier Sports content after Viaplay’s acquisition of the UK streamer received Irish media merger control clearance this week.
The deal values the Ireland-based, Setanta-owned company at £30M ($34M). Premier Sports channels will be rebranded under Viaplay monikers and the Total package will include Scotland, Wales and Northern Ireland men’s FIFA World Cup and UEFA EURO Cup games, along with several other sports tournaments.
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