The US Trademark Trial And Appeal Board recently knocked back efforts by an events company called Blue Ivy to try to stop Beyonce from trademarking the brand Blue Ivy Carter, aka the name of her eldest child.Beyonce’s BGK Trademark Holdings began the process of trademarking the ‘Blue Ivy Carter’ brand almost as soon as Blue Ivy Carter was born in 2012.
At the time it was speculated that either Beyonce and husband Jay-Z were planning a range of children’s clothing or baby products using their newly born child’s name or that they were actually seeking to register the trademark to stop other opportunists from doing something similar.The following year Jay-Z said it was the latter in an interview with Vanity Fair.
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