Universal’s Rebranded Parks Division Taps Brian Robinson & Eric Parr As It Fires Up Creative Unit
deadline.comThe recently renamed Universal Destinations & Experiences (previously Parks & Resorts) has named two executives to key roles at its growing creative division.
In a memo to staff today, Destinations’ chairman-CEO Mark Woodbury said Brian Robinson has been named to the role of EVP, Chief Creative Officer and will lead the division’s Creative Studio, including ATI (Advanced Technology Initiatives), Media, Architecture and Planning, and Attraction Development.
Currently EVP, Brand Strategy & Creative at Universal Products & Experiences, he will transition out of that role with a planned move to Orlando later this year.
Eric Parr has been promoted to the new role of SVP, Creative Studio, reporting to Robinson and taking on expanded leadership of creative design on new attractions, destinations and experiences worldwide. “Universal Destinations & Experiences has an exciting future with a powerful aspiration, phenomenal product, a differentiated brand purpose, and an extraordinarily talented team.
Read more on deadline.com
