Patrick Frater Asia Bureau ChiefAustralia’s proposed legislation that will make tech giants pay local media firms for news has not yet become law.
But already it is sparking historic – and contrasting – reactions from Google and Facebook, the world’s two largest vectors for digital advertising.The proposed News Media Bargaining Code was born of a study from the Australian Competition and Consumer Commission in April last year.
It concluded that the tech giants should pay for the links to news and news stories that they carry. Since then, the idea has been rumbling towards legislation through consultations and feisty hearings.
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