Tyra Banks’ Bankable Productions Relaunches as SMiZE Productions, Signs With Echo Lake Entertainment for Scripted Content
variety.comJoe Otterson TV Reporter Tyra Banks is shaking things up at her production company. Formerly known as Bankable Productions, the production shingle will now go by the name SMiZE Productions.
The move is a nod to Banks’ ice cream company, SMiZE & Dream. In addition, SMiZE Productions has signed with Echo Lake Entertainment to manage their scripted content slate.
SMiZE continues to be represented by UTA for unscripted. “I am a serious hands-on producer that gets extreme pleasure in crafting unscripted concepts and scripted stories that excite people to the max.
I love it so much!” said Banks. “Developing compelling, innovative content and experiences for an engaged global audience is a key priority of mine, and I’m tirelessly analyzing our projects to assess their financial upsides for all parties involved – after all, it’s the entertainment BUSINESS, right?
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