Chinese streaming giant iQiyi has hailed the integration of artificial intelligence into its development and pitching processes.
Owned by Chinese technology conglomerate Baidu, iQiyi has been well-positioned to quickly incorporate AI into several key areas of development and production.
The platform’s Chief Content Officer, Wang Xiaohui, told delegates at the Singapore’s Asia TV Forum & Market (ATF) today that AI integration has brought startling efficiencies to its content teams and allowed for instant responses to producer pitches.
In the development phase, iQiyi uses AI to digest large amounts of text from shortlisted novels and books to produce summaries. “We can turn 2,000,000 words in a novel into an 8,000-word document that outlines the plot and includes character analyses,” said Wang.
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