TV Titans Scorecard: Here Are the Major Players in Upfront Ad Sales
variety.comBrian Steinberg Senior TV Editor The turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business with a number of new faces in this year’s upfront advertising sales market.
Madison Avenue’s growing reliance on streaming video has given rise to a new array of top sales honchos. Jeff Collins is leading Fox Corp.’s efforts this year following the retirement of sales stalwart Marianne Gambelli.
NBCUniversal’s Mark Marshall and Nexstar’s Michael Strober will preside over sales processes after just a year at the helm of their respective companies.
And advertisers are bound to focus more on offerings from Netflix, Amazon and YouTube as viewers opt for streaming over linear TV.
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