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Tubi Sets Originals Strategy: Fox’s Free Streaming Service to Bow 140-Plus Hours of Original TV and Movies This Fall

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variety.com

Todd Spangler NY Digital EditorJust a few years ago, Tubi didn’t want anything to do with original content.The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content that’s available in the market.”Tubi has changed its tune.

Now part of Fox Corp., the free, ad-supported streaming service plans to debut a slate of more than 140 hours of original feature-length movies and TV series in the fall of 2021.

Fox closed its $440 million deal for Tubi in April 2020.Tubi didn’t announce specific projects but said the originals will include documentaries,.

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