Toys “R” Us Reality Competition Series In The Works At Fox
deadline.comEXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment.
The company is working on the project via its Toys “R” Us Studios division and has teamed up with Known Originals, which is behind Netflix’s Jeen Yuhs: A Kanye Trilogy and Amazon’s McDonald’s All-American Games as well as the unscripted production arm of Fox Entertainment Studios.
The series will seek families competing inside a “larger-than-life” toy store and will integrate a range of nostalgic and popular trending toys and games from classic toy brands.
Toys “R” Us, much like other toy brands such as Barbie owner Mattel and Dungeons and Dragons firm Hasbro, has been moving into the entertainment space over the last few years.
Read more on deadline.com
