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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Andrew Wallenstein Warner Bros Hollywood Entertainment show president innovations blockchain Bill Andrew Wallenstein Warner Bros Hollywood

Toonstar Brings Web3 Entertainment to Strike-Era Hollywood

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variety.com

Andrew Wallenstein President and Chief Media Analyst At a time when the creative community is aligned on the picket lines in their disenchantment with the entertainment industry, there’s an innovative new outfit blazing a new path to creating and distributing content.

Led by veterans of Disney, Warner Bros. and DreamWorks, Toonstar bills itself as a “Web3 story studio” capable of developing, producing and financing animated projects powered by the blockchain.

CEO and co-founder John Attanansio sees an opening for attracting talent looking for new ways to reach an audience. Listen to the podcast here: “There are trends in Hollywood right now that, honestly, I think make it easier,” he said on the latest episode of the Variety podcast “Strictly Business.” “You can see especially what’s happening now: There are a lot of productions that are getting canceled or halted, things will sit in development for extended periods of time.

It’s just getting harder and harder to get something made in the traditional system.” Toonstar will launch its third series, “Space Junk,” on May 19, but the show can’t be seen on a TV network or a streaming service.

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