Toonstar Brings Web3 Entertainment to Strike-Era Hollywood

variety.com:

Andrew Wallenstein President and Chief Media Analyst At a time when the creative community is aligned on the picket lines in their disenchantment with the entertainment industry, there’s an innovative new outfit blazing a new path to creating and distributing content.

Led by veterans of Disney, Warner Bros. and DreamWorks, Toonstar bills itself as a “Web3 story studio” capable of developing, producing and financing animated projects powered by the blockchain.

CEO and co-founder John Attanansio sees an opening for attracting talent looking for new ways to reach an audience. Listen to the podcast here: “There are trends in Hollywood right now that, honestly, I think make it easier,” he said on the latest episode of the Variety podcast “Strictly Business.” “You can see especially what’s happening now: There are a lot of productions that are getting canceled or halted, things will sit in development for extended periods of time.

It’s just getting harder and harder to get something made in the traditional system.” Toonstar will launch its third series, “Space Junk,” on May 19, but the show can’t be seen on a TV network or a streaming service.