Todd Spangler NY Digital Editor TikTok has long touted the app as a place to discover new music — and its ability to propel songs into viral hits.
Now TikTok is hoping to derive incremental revenue from music fans who use the app. The company’s new Add to Music App feature lets users save songs from TikTok to third-party music streaming services.
Initially, TikTok’s Add to Music App is launching for users in the U.S. and U.K. in partnership with Spotify, Apple Music and Amazon Music.
TikTok said it will roll out the feature in more markets in the coming months. Terms of TikTok’s agreements with the digital streaming platforms (DSPs) aren’t being disclosed; a source familiar with the situation said no money is changing hands.
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