By Dade Hayes, Jill Goldsmith The exit of Kevin Mayer as Disney’s streaming chief and arrival as COO of Chinese tech giant ByteDance has more than a few media and tech minds trying to envision the road ahead for its best known platform, TikTok.
Launched in 2016, TikTok has enjoyed meteoric growth in the U.S. and elsewhere, especially among teenagers. Along with its Chinese version, called Douyin, it has more than 2 billion downloads globally, research firm SensorTower estimated in late April.
In the U.S., it was downloaded 11 million times in March alone, double the rate in December. Whether they are on the go or at home in quarantine, the young users of TikTok are highly coveted by marketers.
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