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'There's nothing like Made in Italy': king of coats Claudio Marenzi on how Herno weathered 2020

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telegraph.co.uk

Herno, is inviting me to drink in the luscious views of the verdant forest that lies just beyond his office in the brand's HQ.

I'll have to imagine the scent of pine, however, because - as with most things in 2020 - the experience is via Zoom. "That's the Erno river, where we take our name from," he says, gesturing. "We're never far from our origins here, as you see."It was in the Erno valley, in Piedmont, that a young Guiseppe Marenzi set up an outerwear label in 1948, having worked in raincoat manufacturing.

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