William Earl “The White Lotus,” “Wednesday” and “Gladiator 2” are among the TV shows and movies expected to fuel travel and tourism trends in the coming year, according to the annual forecast from travel giant Expedia Group.
Another emerging trend in travel is dubbed “Tour Tourism,” in which fans of top artists trek far from home to snag deals on concert tickets and hotel accomodations.
Coldplay, Taylor Swift, Beyoncé, Madonna, Metallica, Olivia Rodrigo, the Jonas Brothers and the Foo Fighters are among the superstars who inspire fans to head for the airport.
Expedia flagged these and other patterns in worldwide travel as part of its “Unpack ’24” report detailing consumer trends and tech tools relevant to the sector.
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