The Weeknd converts himself into every one of his past and present artist personas in the animated "Snowchild" music video he released Wednesday (July 22).
The four-minute video pays homage to his dark past, riddled with alcohol, drugs and women, that originated in the snowy Scarborough division of Toronto, where The Weekend (real name Abel Tesfaye) is from.
He specifically resides in the house of balloons on 65 Spencer Avenue that became the namesake of his first mixtape from March 2011.
A starboy in the making, the R&B crooner rocking his trademark dreadlocks treads the snowy path with his crew before the black-and-white filter lifts and the city regains its technicolor mien.
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