The games artists play are now part of record deals, says Warner Music

nme.com:

Stormzy in the latest Watch Dogs game, Watch Dogs: Legion, has pushed for Warner Music artists to be included in more big title video games.“We’ve seen it before in TV and movies.

Out of nowhere you can have this moment where your streams have doubled, and you’ve got all these new fans,” Miles said in an interview with GamesIndustry. “[Stormzy in Watch Dogs] is probably the first time in a gaming sense where we’ve seen a similar impact as the Bond movie had on Billie Eilish.

It’s the same impact, if not greater.”Miles added that, traditionally, music labels only cared about getting music into FIFA, GTA radio stations or in actual music games.