‘The Flash’ Ousted From Top Spot at Saudi Box Office by Egyptian Comedy ‘Beit El Ruby’
variety.comNick Vivarelli International Correspondent Egyptian comedy “Beit El Ruby,” about social media’s disruptive impact on the life of a quirky family, has scored a strong opening weekend in Saudi Arabia, ousting “The Flash,” in its second frame, from the top spot.
The local farce led by Egyptian superstars Karim Abel Aziz and Kareem Mahmoud Abdel Aziz was released on June 22. It has scored roughly 73,000 admissions across Saudi Arabia, grossing more than $1.1 million in its first frame. “The Flash,” by contrast, garnered a combined total of 91,000 admissions in Saudi cinemas in its first two frames.
According to the film’s co-distributor Front Row Arabia, the “Beit El Ruby” bow marks the fifth highest opening for an Arabic film in Saudi, which is the Middle East’s top theatrical movie market.
In “Beit El Ruby,” a man named Ibrahim Al Ruby and his family suddenly decide to leave the bustling city where they live following the accidental leak on social media of a private family event.
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